Digital Marketing
Email Marketing
If the number of visitors on your site is quite a lot and some even often give positive comments. Begin to add newsletter navigation in it. It is never too late to use this feature.
Newsletter marketing is a modern feature that allows one to get the latest updates from a site. How to activate a newsletter is also very easy, one only needs to enter an active email address then press subscribe.
When the email address is connected to the web, the latest updates will be sent automatically to the email address. This strategy can be a way of long-term promotion without needing a lot of action. All you need to do is update new and interesting content regularly.
Social Media Marketing
Have Facebook, Instagram, Twitter and other social media? if the answer is yes, then there is no need to hesitate to use it as digital marketing. You can do promotions or upload new products on social media so consumers can find out faster.
Besides being effective, you don’t even have to pay at all. Just try to keep the number of your followers or friends on social media growing every month so that more people know your brand and product.
If there is capital, you can choose to use advertising facilities offered by social media such as Facebook Ads or Instagram Ads.
Video Marketing Via YouTube
YouTube is still quite effective as a medium of communication and visual promotion media on an international scale. On YouTube, you can upload interesting promotional videos with their own characteristics. The content displayed on YouTube must be unique that can attract other users to see your video.
The more number of subscribers or viewers, the more popular your YouTube account will be, which will have a positive impact on sales. It might sound easy and fun, but in reality this digital marketing strategy is quite difficult to implement, especially if there is no experience producing good videos.
Video editing techniques and shooting settings must be done as well as possible, so that someone watching will feel comfortable. It can even capture the information that you are trying to convey in it. Before starting video marketing, learn how to get really good at it.
Display Advertising
Display advertising is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action. These are often made up of text-based, image or video advertisements that encourage the user to click-through to a landing page and take action (e.g. make a purchase).
Most display and online advertising campaigns are charged on a cost per click (CPC) basis. That is to say, every time the user on a search engine clicks on your ad, you’ll get charged an amount based on your overall bidding strategy.
Bulk SMS
SMS advertising is the promotion of products and services via mobile phones. Companies send short pieces of information to subscribers worldwide with the help of bulk SMS services to increase brand awareness and build trust with the audience.
- It encourages high interaction
- It has a global reach
- It opens opportunities for local businesses
- It is fast to create
- It works with other marketing channels